YEY by BlockchainSpace: Your Web3 Platform for Fandom Communities

Transforming fandoms through Web3 technology, SocialFi innovation, and blockchain-powered engagement.

5 min readNov 12, 2024

In the dynamic and ever-evolving landscape of popular culture, fandoms have emerged as the beating heart that drives the success and growth of countless intellectual properties (IPs).

From music and art to sports, games, tv, and content, these passionate, self-organized communities rally around what they love, celebrating shared interests and fostering a deep sense of belonging.

At BlockchainSpace, we recognize the immense potential of Web3 fandoms to shape the future of community culture and drive the success of community leaders, fans, and brands alike.

Hence the development of YEY, a Web3 community engagement and loyalty hub designed to empower fandoms and bring the transformative power of SocialFi to these fiercely loyal and highly influential communities.

Empowering Fandoms in the Web3 Era: A SocialFi Revolution

In 2021, BlockchainSpace witnessed the remarkable growth and transformative potential of Web3 communities through gaming guilds, as the number of daily active users surged from 100,000 to 3 million, fueled by the strength of community engagement. These communities have harnessed blockchain technology to build vibrant ecosystems where members can connect, collaborate, and create value in entirely new ways.

With our experience working alongside 23,000+ guilds across 30+ countries, BlockchainSpace CEO and Founder Peter Ing saw the chance to bring the success of gaming guilds to a broader audience: fandom communities.

Observing that fandoms often display similar dynamics to gaming guilds — strong community bonds, shared goals, and a passion for engagement — Peter and the team recognized the opportunity to establish a playbook for the next frontier: Web3 for Fandoms.

That’s why we are building YEY, a Web3 community rewards platform designed specifically to serve the needs of fandoms using blockchain technology. By leveraging the power of SocialFi and decentralized networks, YEY provides fandoms with the tools and opportunities they need to thrive in a Web3 world. From exclusive content and experiences to exciting real-world rewards, YEY empowers community owners and the fandoms they lead to take control of their destinies and shape the future of their culture.

The Power of Fandoms: Building Web3 Communities as Brands

At their core, Web3 fandoms are about more than just a shared love for a particular culture. They represent the future of SocialFi, where community engagement meets digital value creation. They are about belonging, connection, and celebrating shared passions that unite people.

YEY believes that strong Web3 communities can act as powerful brands, recognizing the significant influence that passionate, engaged fan groups can wield. By providing these communities with the tools and platforms to connect, collaborate, and create, YEY empowers them to:

🎯 Drive Trends: United communities powered by web3 can shape trends within their respective niches, influencing everything from music preferences to gaming strategies.

💎 Create Value: Through collective action and shared passion, these communities can generate tangible value for their members and the broader ecosystem.

🛒 Influence Markets: Strong community brands can impact consumer behavior, marketing strategies, and even product development in their respective fields.

💡 Foster Innovation: By leveraging their members' collective creativity and expertise, these communities can drive innovation and push boundaries in their areas of interest.

🤝 Build Loyalty: The sense of belonging and shared experiences within these communities fosters deep loyalty, not just to the community itself, but to the broader brand ecosystem it represents.

YEY is not just creating platforms for engagement; it’s nurturing Web3 ecosystems where communities can flourish and exert their influence. This approach recognizes the power of passionate fans and gamers as key drivers in the SocialFi landscape, positioning YEY at the forefront of community-driven innovation and engagement.

YEY’s Program-Driven Approach to Web3 Community Building

YEY is pioneering the Web3 experience for fandoms with two flagship programs designed to unite communities across web2 and web3 in unique, immersive ways. Guilds Hall, incubated by Metasports, is a dedicated gathering room for founders and leaders of active player communities, now with 40+ member guilds accessing exclusive benefits from game partners and YEY. Meanwhile, YEY Club is a collective of some of the biggest K-Pop and P-Pop fan communities, offering an innovative way for music fans to connect, engage, and celebrate their favorite artists alongside like-minded enthusiasts.

Rewarding Superfans with Shinys

At the core of the YEY platform are Shinys, unique digital collectibles that bridge online engagement and offline brand experiences and rewards. Shinys are more than just digital assets; they are a way for fans to express their love and loyalty towards the IPs and brands they cherish and to be recognized and rewarded for their contributions.

Through YEY’s gamified Web3 engagement system, fans can earn Shinys by participating in a wide range of activities — from minting their community’s collectibles to attending events and engaging with brand campaigns. These Shinys can then be redeemed for exclusive rewards, such as limited-edition merchandise, access to exclusive content, VIP experiences, and even real-world perks like concert tickets or meet-and-greets with their favorite creators.

By collecting and showcasing their Shinys, fans can demonstrate their passion and dedication to the IPs they love while also unlocking new opportunities for engagement and recognition within their communities. For community owners, leaders, and brands, YEY Shinys provides a powerful strategy for incentivizing and rewarding their most loyal supporters, creating a sustainable cycle of engagement and advocacy that drives long-term success.

Transform Your Fandom with Web3 Community Tools

If you’re looking for a Web3 platform that you can use to create exciting experiences for your fans, reward your most active community members, or simply connect with your most passionate supporters through SocialFi innovation, YEY.TECH has the tools and expertise you need to succeed.

Join us and discover the transformative power of Web3 for your fan community or brand. Together, we can create a future where fandoms are celebrated, empowered, and rewarded for their incredible value to modern culture and beyond.

About BlockchainSpace

BlockchainSpace is a Singapore-based Web3 company backed by leading investors that fuses technology and culture to empower diverse communities across Southeast Asia — from gaming and the creator economy to sports, music, and everything in between.

Offering specialized solutions like community toolkit YEY, proven programs like Guilds Hall and YEY Club, BlockchainSpace delivers tailor-fit tech solutions that redefine digital engagement and community growth.

YEY, a Web3-powered platform for fandom communities, is owned by CAAB Technologies Inc. This community engagement and loyalty platform helps fandoms thrive by providing powerful tools and support, empowering both community owners and members to celebrate their shared interests and unlock exclusive experiences.

$GUILD is the utility token underpinning BlockchainSpace’s entire ecosystem. It facilitates seamless interactions, incentivizes engagement, and creates value across BlockchainSpace’s diverse Web3 applications and communities.