YEY by BlockchainSpace launches with Smart Communications at the World’s Biggest Sports Event of 2023

4 min readAug 25, 2023


BlockchainSpace is thrilled to launch an exclusive NFT fan experience for Smart Communications, the Philippines’ leading telecommunications company and the Global Partner of FIBA World Cup 2023.

Through YEY, a community experience platform by BlockchainSpace, this collaboration offers fans of the world’s biggest basketball tournament a unique opportunity to experience the power of web3 and blockchain technology.

The goal? Redefining how communities interact and celebrate monumental experiences like the biggest sports event of 2023.

Let’s get into it. 👇

A Quick Recap: BlockchainSpace partners with Smart, launches YEY

Last May 2023, BlockchainSpace announced a strategic partnership with SMART Telecommunications, the Philippines’ biggest telecommunications provider. This alliance explores the potential of Web3-powered solutions to connect communities, foster growth, and unlock new opportunities and reflects our shared mission and vision for building pioneering innovative solutions to create an accessible and connected digital landscape for all.

As FIBA’s Global Partner for 2023, Smart is uniquely positioned to shape the future of fan experiences in sports. This presents an unparalleled opportunity to educate and expose a large demographic to the possibilities of web3 and blockchain technology through YEY — from Smart’s more than 60 million subscribers in the Philippines, to FIBA World Cup’s global audience across 30+ countries.

YEY: Reward Communities, But Make it Shiny

BlockchainSpace recently unveiled YEY, a web3-powered experience toolkit by BlockchainSpace that empowers brands, creators, and influencers to reward their fans for their participation and engagement.

Community owners on YEY can create exclusive digital collectibles in the form of NFTs called Shinys that can be minted on the platform, sent to superfans and community members, and displayed on their custodial wallets.

YEY allows user to have a seamless and hassle-free web3 experience — creating wallets & receiving NFTs in mere minutes with minimal input. Built on the Polygon network and positioned for future integration with public blockchain, YEY’s custodial wallet design offers a glimpse into a future where Web3 technology converges with communal engagement.

Collect #SmartFIBA Shinys to Unlock Exciting Prizes!

Throughout FIBA Basketball 2023, Smart subscribers can claim exclusive Shinys from Smart and FIBA, powered by YEY. These Shinys provide a new and fun way for attendees to immortalize their attendance at the games while providing the opportunity for IRL rewards and experiences.

Between August 25 and September 1, attendees can visit the Smart booths at the various game venues to collect Shinys, earning them entry into a raffle for exciting prizes, including the grand prize: a phase pass to all the Finals Stage Games of FIBA 2023!

How to Join

  1. You must be a Smart Postpaid or Prepaid, Smart Infinity, TNT, or Smart Bro subscriber with mobile data turned on using the Smart mobile network
  2. Scan the YEY QR code at one of the Smart booths at the Philippine Arena, Araneta Coliseum, or MOA Arena.
  3. Create your YEY account and receive your Shinys!

The Shiny NFTs will be available from August 25 to September 1, with one unique Shiny released daily. QR codes displayed at the booths are valid on that specific day only. Users can drop by daily and collect up to eight Shiny NFTs for a total of eight raffle entries.

On Synergies and Strategic Steps Towards the Future

This Smart and YEY partnership for the FIBA World Cup 2023 represents more than a blend of sports, community building, and technology; it’s a significant step forward for Web3 adoption in the Philippines and beyond.

“We’re excited to partner with Smart to bring this innovative fan experience to life at the FIBA World Cup 2023. This is a major milestone for YEY and BlockchainSpace as we deliver on our commitment to using tech to create new and innovative ways for communities to connect with their passions. This is just the beginning of what we can do to empower communities of all kinds.” — Aspen Sañez, Global Head of Marketing at BlockchainSpace

This exciting campaign showcases how Smart and YEY Technologies are carving a new narrative in the realm of community engagement. As we stand on the brink of FIBA Basketball World Cup 2023, this partnership foreshadows a future where technology and sports harmoniously unite for the ultimate fan experience.

For more information, check out or drop by the Smart booths across FIBA World Cup 2023 venues in the Philippines.




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